Muhr is a licensing marketplace where you earn money when brands use your likeness in AI-generated video ads. You set the terms, approve every use, and get paid. Think of it like stock licensing — but for your face, voice, and presence.
Your likeness, licensed on your terms.
Brands license your face and voice for AI-generated video. You set the rate, approve every use, and get paid. Muhr handles the consent and the contracts.

Built on consent, contracts, and control.
Every use is backed by a signed license.
Scope, duration, and permitted use — all documented.
Right-of-publicity counsel
Drafted by attorneys who practice likeness law.
Defined scope & duration
Clear scope, duration, and permitted use.
Enforceable paper trail
Signed records aligned with what you approved.
Likeness License Agreement
Right of publicity · Executed copy
Two checkpoints. Every time.
Approve the deal
Review scope, duration, and rate. It only proceeds when you sign.
Decline, anytime
Walk away at either checkpoint. No reason needed, no penalty.

Your face and voice never train a model.
Photos and audio live in encrypted, access-controlled storage, used only to produce a specific approved video. We never sell your data, and we never use your likeness to train AI.
Frequently asked
Take control of your likeness.
Join the waitlist for early access.